New laws clamping down on alcohol advertisements come into effect from today.
The measures include a ban on outdoor alcohol ads, such as on public transport and around schools and playgrounds.
Alcohol adverts on children’s clothing and in cinemas for films suitable for under 18s will also be banned.
“Studies report consistently that exposure to alcohol advertising is associated with an increased likelihood that children will start to drink or will drink greater quantities if they already do,” said Minister for Health, Simon Harris.
“These measures aim to change that situation in Ireland and to remove alcohol advertising from the day-to-day lives of our children.”
“I am determined to continue this fight. These and other measures in the Public Health (Alcohol) Act will effect practical changes in our society in order to ensure that there will be no room for alcohol and alcohol advertising in Irish childhoods.”