Friday, November 20, 2020



Pubs across Ireland are coming together this evening at 5pm to simultaneously switch on their Christmas lights.

Chief Executive of the VFI Padraig Cribben said: “People across Ireland from Mayo to Meath have gotten in touch with their local to make sure they are taking part. Our publicans will be lighting up en masse tonight at 5pm to highlight their readiness for a safe reopening”

CEO of the LVA Donall O’Keeffe said:“The interest in this campaign has been huge, whether from the volume of media requests we have received to the thousands of views that our video continues to get on social media, or the countless phone calls and texts we’ve been getting over the last 24 hours. There can be no doubt that this support highlights the need for all pubs to be supported by Government as we aim to reopen safely ahead of Christmas.”

This campaign is being made possible by the €14 million Guinness Raising the Bar fund, a two-year programme that has been available since June 2020 to assist pubs in safely reopening. Outlets can still register to receive supports by logging on to

Almost 5,000 outlets across Ireland have already registered and availed of supports from the Raising the Bar fund since its launch in June. Any pub that registers with the programme will receive a free reopening essentials kit, including 25 litre of hand sanitiser, serving trays, uniforms and take away cups and may also be eligible to receive free outdoor equipment such as parasols, windbreakers and awnings as well as support with staff training.

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