Saturday, January 22, 2022

 

 

 

LOCAL Enterprise Office Laois has unveiled a new range of business training programmes scheduled to take place from January to May.

The programmes are aimed at those who are considering going into business for the first time or have been in business for years. Participants will find something of interest to help them achieve their ambitions in 2022. While it continues to be a challenging period for businesses, the team at LEO Laois is available to assist with any business queries you may have.

The spring 2022 training programme covers a range of topics relating to running a business. The various courses are currently delivered online due to the pandemic. The majority of them are free of charge and can be booked on www.localenterprise.ie/laois.

The topics in these innovative and practical training courses range from bookkeeping and taxation to digital marketing, video marketing, cyber security, new product development and social media.

Honor Deevy, LEO’s acting head of enterprise, said: “We are constantly listening to local entrepreneurs and developing training programmes which are of interest to them. Social media has been extremely popular over the past few years as entrepreneurs realise how it aids them in communicating directly with existing and potential customers. We have organised a wide range of social media courses in the coming months, covering such diverse packages as Facebook, Twitter, TikTok for Business and Linkedin.

Digital marketing is key for businesses and LEO Laois is delivering new programmes this year such as ‘Developing your 2022 digital marketing campaign’, which will give participants the skills to develop their digital marketing campaigns for 2022 and understand how to achieve a high return on their monetary and time investment. Search Engine Optimisation Bootcamps will take place, where each participant will have evaluated their own website SEO and will have the knowledge to implement their website SEO themselves or in conjunction with their web team.

Cyber security is very topical and LEO Laois will provide training to introduce participants to the fundamentals of information and cyber security and how to keep information secure.

Some of our most popular courses every year are our ‘Start your own business’ modules. These provide people with a very strong understanding of how to start and run a business. They are a great starting point for anyone interested in taking the leap into self-employment.

This year, we are also running a ‘Grow your business programme’. It is designed for those who have an existing business which has been trading over two years. The aim of the course is to assist in developing a strategic approach to growing a business and develop a greater understanding of the financial management involved. It will feature marketing strategies to help promote businesses in efficient and cost-effective ways.”

The New Product Development Programme will be of great interest to some businesses. This course will suit those interested in developing new products for their company or themselves and who wish to learn essential product design methods and skills.

County Laois has a thriving small business scene and has a huge amount of innovative companies in sectors such as light manufacturing, artisan food production and retail. Many of the successful new enterprises in Laois started after their owners took the leap into self-employment after doing a ‘Start Your Own Business’ course, while more established firms avail of the training supports offered by the LEO to help them grow. All training courses organised by LEO are delivered by industry experts and most are free of charge.

You can find out more about the upcoming training opportunities and book your place on courses that interest you by visiting www.localenterprise.ie/Laois, by phonine 057 86 61800/087 6477352 or at https://www.facebook.com/LEOLaois

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